Thursday, February 04, 2016

First Thoughts and Hopes Regarding Cognitive Dissonance

Having been asked about Orwell’s doublethink in 1984 recently, I started thinking about contradicting thoughts and beliefs.  To me it seems that the most troubling (and maybe the only really troubling) part of doublethink is that the person that has two contradictory thoughts or beliefs in their head does not see a problem with that.  I am not at all against contradiction and think that it is essential to entertain and hold contradictory thoughts in your head in order to not become simple minded and dogmatic.  After all, what in the world is actually black and white, simple and clear, cut and dry?  Things are complex and contradictory, so entertaining contradicting thoughts helps us keep that reality in mind—keep it real for us—, and keeps us actively reviewing and evolving our ideas, opinions and beliefs. 
I had heard the term cognitive dissonance before but actually spent more than just couple minutes looking it up this time.  Cognitive dissonance is “the existence of nonfitting relations among… knowledge, opinion[s], or belief[s] about the environment, about oneself, or about one’s behavior.”  It is a nonfitting that causes psychological discomfort. This definition comes from the first chapter of Leon Festinger’s book “A Theory of Cognitive Dissonance.”  It is the first book on the subject (or at least the first to use the term cognitive dissonance), and I finally received it in the mail yesterday and started reading it today.  It will take me a while I bet, but it should be worth it.  It not only lays out the idea of what cognitive dissonance is; it also explores the ways in which people try to overcome it.  The latter is what I am really most interested in at this point.
The difference between doublethink and cognitive dissonance, to put it simply, is that there is anxiety or psychological discomfort about the conflict, the nonfitting, in the latter but not the former.  It is the anxiety and discomfort that is key.  I think that as a person tries to resolve that conflict they have a chance to expand their thinking and understanding.  It is in a way—thought I tend to dislike the dialectic because it is binary and as a result too simple—a sort of synthesis that can lead to new and better understandings.  A person experiencing cognitive dissonance is faced with a violation of the logical law of non-contradiction and they need to reconcile it.  Doing so is an opportunity to re-evaluate the ideas that are in conflict coming to a fresher perspective and possibly deeper understanding.  Or that is my hope.
In the first chapter, Festinger mentions some articles published prior to the book that talk about similar ideas thought using different terms.  In one article, according to Festinger, after experiencing a conflict between an opinion and a source of information “there is a marked tendency to change either the evaluation of the opinion involved or the evaluation of the source in a direction which would reduce the dissonance.”  To me this seems fairly obvious and it is something that I have observed in myself and in others often. 
Here I want to depart from the book (though I hope that as I go this issue or idea is addressed in it) and talk about the authority of opinions and sources, especially in contemporary culture.  It used to be that when things were printed they were fairly well vetted and checked, especially full length books.  It was not cheap to print a book, so there was a financial risk if the material was later shown to be clearly inaccurate, or at least more of a risk than when you simply post something on the internet.  There was also a greater emphasis on reputation: the reputation of a publishing house, newspaper or magazine.  If you read something in print from a reputable printer, you could be fairly certain that it was well vetted.  At least, more so than today when you simply click on a link from a Google search and take in what could have been composed and posted just as easily and simply as you found it and opened it.  This is an issue that is serious, but I want only to mention it here on my way to another topic in the subject of authority. 
Today mere opinions (thought the internet is flooded with these partially informed and half-thought opinions) are not supposed to be taken seriously by serious people.  In fact, opinion as a whole is given a very bad wrap.  The same is true of personal experience and even tradition.  These things hold little authority because what is supposed to hold authority are facts, data and the scientific discoveries based on facts and data. 
In common culture these days, when data, facts and science appear and there is a conflict, all else is supposed to be re-evaluated to accommodate the facts, the data, the scientific discovery.  To keep things simple, the ‘all else’ is often just discredited and discarded.  This seems very dangerous for at least a couple of reasons. 
The first is that this is not really a synthesis or sublation (to use terms from the dialect, though I cringe as I do so); it is a simple turning of the tables.  Tradition, personal experience, etc. were authoritative in the past and science was nothing.  In this new simple solution to dissonance, science rules (along with data and facts), and the ‘all else’ is nothing to be taken seriously.  It is a case of the slave becoming the master and the master becoming the slave.  This is not a real change in thinking or understanding, it is only a change in positons.  This reason is based on a concern over the structure of thinking or the methodology being used in common culture.  People want progress and improvement.  This method does not result in progress or improvement in the long run, it simply moves the problems around.
The second is that facts, data and scientific discoveries are never complete or irrefutable.  Any good scientist or statistician will acknowledge that there is never really an end to the process of collecting and analyzing data or conducting scientific experiments and formulating theories, laws, and explanations.  The problem with the simple ‘throw out all else’ approach here is that it is often done (and here I am speaking about in common culture among everyday people) based on the newest data, facts or scientific discovery, though it may be just one study among many conflicting or contrary ones.  Facts, data and science are about collecting and analyzing large amounts of input over a long period.  To take the most recent and use it to trump everything else is not wise and not really in the spirit of science itself.  When there is nothing there—no opinion, personal experience or tradition—to counter the newest authoritative information, there is no progress there is only a tyranny of the new.  
Festinger’s book is supposed to explore ways that people tend to resolve dissonance.  It is psychology, a science, so it will provide descriptive theories on how people in general deal with dissonance.  I hope those theories will give me an understanding and provide me with some bearings.  From there I hope to be able to better think out and explain my idea of how cognitive dissonance can be used as an opportunity to refine our understanding and deepen our opinions.  In other words, I hope to be able to write about a prescriptive philosophy that uses cognitive dissonance as a starting point for developing more refined and well informed opinions and more accurate and complex understandings. 

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